An intro to media consumption in the smartphone age

This post will explore how mobile phones have impacted the media sector.

Generally, the media industry is more info understood for being a structured and extremely organised sector, with many opportunities for career advancement. Nevertheless, in modern-day society, the advancement of smartphones has resulted in a few significant shifts in the way media is shared and provided. One of the most prominent developments in the media industry is the integration of mobile applications and streaming services, which have made smartphones into the most accessible digital media devices on the market. With the ability to present video, text and audio material, smartphones are the ideal tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continually dealing with reformatting their content to prioritise mobile phone availability. Currently, trends which are popular on social media are especially prominent for media companies to consider. Particularly, short form video and worldwide television are acquiring traction for supplying interesting and accessible material for audiences around the globe.

Over the past couple of decades, as society has come to be dependent on smartphones, innovation has become the focus of attention for many areas of industry. The rise of smart devices has fundamentally reshaped the media industry, resulting in new developments in the way media is created, dispersed and taken in. Before the era of digitalisation, media has been traditionally consumed in standardised formats such as newspaper publications and television or radio transmissions. Nevertheless, more recently, the media landscape is showing a perceptible shift towards mobile-first platforms. Together with this shift, there has been a number of new opportunities in media, most particularly within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for instance, would acknowledge that the mobile phone age has in fact, pushed the media industry to transform its business models and strategies, interfering with conventional outlets and avenues for media access and consumption, with a series of new and creative digital media examples.

Along with the distribution and development of digital material, media consumption habits are also being greatly affected by technological improvements. The portability of smart devices has shifted the way that audiences are consuming media towards a habitual and on-the-go activity. In the past, audiences would need to wait to view or tune in to prescheduled broadcasts, which were organized by executives and run on a stringent schedule. Instead, nowadays, consumers can view, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to verify that this has caused an increase in material production as customers are rapidly finishing shows and constantly looking for new things to view.